The VDB | Compass Advantage

Our Powerful Combination

We have created a proprietary database of agents, clients, and prospective Buyers utilizing trusted relationships throughout the real estate industry. Targeting them with professionally designed materials, we increase your reach to potential Buyers.

VDB | Compass Concierge

Get fronted for the cost of home improvement services with no interest — ever.

Our team will develop a tailored project plan with suggested home improvements and updates to prepare your home for the market. House preparation services include staging, painting, deep cleaning, landscaping and decluttering.

  • You will contract directly with home improvement service providers.
  • Compass Concierge will pay the associated cost for home improvement work performed subject to your agreements with home service providers.

  • At the closing of the property, Compass Concierge will collect a fee that covers the cost of the work performed. 

Advertising

Our media plan is designed to add exposure to an audience of high net worth consumers. Leveraging established relationships with our media partners, we develop custom media packages dedicated to the goals of our clients and uniquely target the appropriate Buyer profile.

Defining a Buyer

Increased exposure with 1:1 interactions and relationships

Developing a small set of buyer personas is key to guiding the tailored sales and marketing efforts of each property. 

The following example represents the demographics to whom sales and marketing strategies would be targeted. 


The Growing Family

Profile: 30–50 years old; dual household income

Drawn to: High bedroom counts; top-ranked school districts 

Tactics: Advertise in local luxury publications; run social
media campaigns targeting affluent couples showing
“likely to move” criteria; emphasize open houses; target
in-district parents through school initiatives

Professional Videography

This elevated content creation within luxury real estate is essential for high visibility and enables us to bring the lifestyle and story of each estate to life. Using production level stabilization units and equipment our team of experts offer the highest quality of digital imagery, video production and creative services.

Collateral Suite

Tailored, Custom and Unique

Professionally designed by our in-house Creative Team, our marketing collateral is crafted with discerning detail to create a strong impression in the marketplace. Our distinctive process provides an exclusive advantage to our clients. 

​​​​​​​Every single piece - from multipage brochures to custom mailers to open house handouts - creates a cohesive story around your property and elevates it to luxury status.

Formats

Postcards

Notecards

Flyers

Photo Gallery Booklets

Mailing Brochures

Tri-folds

Gatefolds

We understand the value of expressing your Home’s unique character and work diligently to get the narrative and details right to convey the desired image. 

Digital Media

We have created a proprietary database of agents, clients, and prospective Buyers utilizing trusted relationships throughout the real estate industry. Targeting them with professionally designed materials, we increase your reach to potential Buyers.

Social Media Integration 
​​​​​​​To stay on the cutting edge of social media outreach, we continually research the latest trends in local and global real estate markets and foster connections within the industry to gain access to potential Sellers and Buyers.